Ubex project is a global, decentralized exchange of programmatic advertising based on neural networks and smart contracts. The mission of Ubex is to create a global advertising ecosystem with a high level of mutual trust and maximum efficiency. Advertisers can automatically purchase ad slots using the Ubex system. Payment is made upon fulfillment of targeted actions by users. Procurement of advertising takes place in real time using programmatic technology on the basis of neural networks with the application of smart contracts.
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At the heart of Ubex’s advertising purchasing algorithms, lie neural networks that process information about each visitor to the member networks’ websites. The neural networks evaluate the interests of users, calculate the likelihood of targeted actions for all advertiser offers, and choose the most suitable advertisement. Thanks to this, member network website visitors see only those ads that are maximally confined to their interests, and which would convince them to fulfill the target action with maximum probability. Thus, Ubex maximizes the targeting of advertising and the economic efficiency for advertisers. Ubex aims to solve the problem of low confidence in the purchase of digital advertising. Smart contracts allow for making the relationship of advertisers and publishers (owners of ad slots on sites) as transparent and fair as possible, as well as minimizing the risks for all parties. By applying such an approach, Ubex allows passage from the traditional pay per click scheme to the model of payment for targeted actions, the most fair and interesting model for advertisers.
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Creation of an advertising platform for promoting Payday Loans
Development of integration tools to link marketing campaigns with publishers’ websites
Introduction of an API interface for use by publishers to register advertising space
Addition of new types of advertising tools and customization of widgets
Introduction of advertiser auctions
Development of the exchange smart contract prototype for the storage of basic information
Launch of the desktop and mobile Alpha versions of the Advertiser application
Launch of the desktop and mobile Alpha versions of the Publisher application
Development of the system’s neural core prototype and initial training of the neural networks
Introduction of smart contracts capable of storing neural network adjacent coefficients in the blockchain
Introduction of an API prototype for sharing training data in exchange for rewards (data mining)
Launch of the Beta versions of Advertiser and Publisher applications
Release of the initial versions of operational applications and smart contracts
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