Shping is a global, shopper marketing platform that enables business to reward shoppers with crypto
Shping isn’t just the future of shopper marketing - it’s already a working product that businesses and shoppers can use right now! The company is building the world’s largest blockchain-based loyalty platform for brands around the world to provide information to shoppers to help them make smarter, safer and more rewarding shopping decisions at the point of purchase.
With Shping, it’s our goal to help consumers make safer, more informed decisions about the products they buy. Now they can also access information about any product just by scanning a barcode, to discover exactly what it’s made of, where each ingredient is from, whether it is certified and for some products, if it’s authentic.
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2012The company was founded with a vision to create a tool that will help consumers to verify the authenticity of the product prior purchase. Authenticateit commences research and development.
2013AuthenticateIt implements GS1 standards for products and serialization and traceability Authenticateit builts Authenticateit App - an interface for consumers to leverage traceability data for the purpose of product authentication
2014The initial version of Authenticateit is introduced. The system supports basic supply chain management for brands and retailers and the product database is a list of records with prede ned attributes. The company conducts a year-long trial of its platform with select clients to ensure that the system works and their needs are being met. During the trial based on business requirements, more advanced modules and features are developed including support for outsourced manufacturers and grey import protection. GS1 Australia selects Authenticateit as a technology partner. An enterprise application is created for implementing serialization at manufacturer’s factories. Authenticateit is presented with an iAward, winning rst prize in the State of Victoria as a consumer product of the year. The IPM platform used by World Customs Organisation begins partnering and integrating Authenticateit which helped brands protected by Authenticateit solution to cross borders in over 68 countries. Authenticateit presents at the GS1 Global Forum and partners with GS1 Singapore, Authenticateit is selected by the 3rd largest e-commerce platform in China (DHGate) to help with product authentication for products sold via DHGate platform. Leading European Brand protection law rm Novargraaf has partnered with Authenticateit to help their customers to protect their IP
Q3 2017- Product Database
Q4 2017- Shping Coin
Q1 2018- Retail Module
Q2 2018- Blockchain Ledger
Q3 2018- Online Payment Integration- In-store Navigation- Snap Checkout
Q4 2018- Shping Branded Payment Cards- Shping Coin Marketplace- Trade Finance
Q1 2019- Startup accelerator
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