SHOP, a Brand & Shopper led co-op, decentralizes retail onto blockchain with an open-sourced protocol supporting tokenized ecomm experiences
SHOP has already open-sourced numerous APIs to connect existing platforms (Shopify, Stripe, UPS, and more) to the Ethereum blockchain, and provides an entire framework for shopping and selling digitally with all of the convenience of the web with the necessary advances of decentralized networks. The SHOP protocol is free, open, transparent, and bridges the gap between the current system of ecommerce and the P2P future. By removing the need for a middle men in the consumer-retailer relationship, shoppers maintain a high quality shopping experience with their personal data secure.
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