Refereum cuts out the marketing middleman by directly rewarding influencers and gamers to promote and play video games. Refereum uses the blockchain to directly connect developers and influencers, resulting in lower marketing costs and increased profits for everyone.
In addition to more effective growth, Refereum strengthens engagement by offering cash prizes — enabling rewards for anything from an in-game high score to an eSports grand prize. We are working closely with Twitch and Unity, and anyone can play our open source demo today.
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Refereum’s open-market approach removes the legal costs of individualized marketing deals while making digital advertising middlemen irrelevant. Instead of letting marketing budgets go to another advertising conglomerate, Refereum funds engagement for cash awards in the gaming community and enables superior acquisition of new players. Refereum directly connects these groups, allowing gamers to make money sharing and playing video games, influencers to effectively monetize their followings, and studios to maximize the efficiency of marketing spend and player engagement. The Refereum (RFR) utility token is a decentralized referral marketing and cash reward platform that solves these problems.
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