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MAD Network

Ended
Ended: Dec 31, 2017

Decentralized Network for the Advertising Industry

The MAD Network is a decentralized ad tech ecosystem designed to minimize intermediaries and return value to advertisers and publishers

The MAD Network is a set of decentralized applications designed to seamlessly connect every stakeholder within the complex adtech value chain. The MAD Network is not operated by one central party. Decentralized miners ensure that advertisements are constantly being served, averting the possibility of a single point of failure. Today’s ad tech supply chain is opaque - neither the advertiser nor the publisher has insight into agreed-upon prices. The MAD Network is completely open and accessible by all parties. Blockchain technology gives each entity confidence in the veracity of the data in the network. The MAD Network puts an end to today’s convoluted programmatic advertising system in which intermediaries capture 60 percent of every ad dollar spent. By establishing trust within the MAD ecosystem, network participants can transact without the need for a middleman.

A Distributed Ecosystem for Ad Tech

A set of applications designed to connect stakeholders with the complex adtech value chain.

Website

madnetwork.io

Not Verified

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ICO Details

Ticker Symbol:
MAD
Platform
Ethereum (ERC20)
Soft Cap:
25,000,000 USD
Hard Cap:
55,000,000 USD
Country:
USA
Total supply
220,000,000 MAD

Public Crowdsale

Ended
Date Sale:
Dec 14, 2017 — Dec 31, 2017 @ 17 days
Sale Avalable Tokens:
220,000,000 MAD @ 100.0%

ICO Overview

Network Description The MAD Network is a toolkit of decentralized applications aimed at facilitating peer-to-peer exchange of ad campaigns, ad inventory and data via a distributed network of exchanges, servers and data management platforms. The MAD Network will be comprised of multiple blockchain layers including a payment rail and a proof-of-real-work blockchain.

The MAD Network is a set of decentralized applications designed to seamlessly connect every stakeholder within the complex adtech value chain. The MAD Network is not operated by one central party. Decentralized miners ensure that advertisements are constantly being served, averting the possibility of a single point of failure. Today’s ad tech supply chain is opaque - neither the advertiser nor the publisher has insight into agreed-upon prices. The MAD Network is completely open and accessible by all parties. Blockchain technology gives each entity confidence in the veracity of the data in the network. The MAD Network puts an end to today’s convoluted programmatic advertising system in which intermediaries capture 60 percent of every ad dollar spent. By establishing trust within the MAD ecosystem, network participants can transact without the need for a middleman.

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Hype ICO Stats

News & Media

MAD Network Update — November 2018

Oct 31, 2018, 6:23:42 PM

Meet the MAD Team: Ketti Barateli

Sep 5, 2018, 5:21:52 PM

Blockchain: Growing up is hard to do

Aug 16, 2018, 9:42:53 PM

Meet the MAD Team: Gabe Greenberg

Jul 11, 2018, 6:26:42 PM

Meet the MAD Team - Elan Ashendorf

Jun 8, 2018, 7:02:29 PM

Meet the MAD Team - Rob Callan

May 4, 2018, 5:07:16 PM

Meet the MAD Team - Gene Yoo

Apr 27, 2018, 2:47:01 PM

Meet the MAD Team - Jacob Koesterich

Apr 12, 2018, 4:36:01 PM

Team

Tom Bollich
Lead Architect
Renqi Shen
Fenbushi Capital
Mt Carney
Untitled Worldwide
Bo Shen
Fenbushi Capital
Gabe Greenberg
GABBCON
Chris Powers
Project Manager
Mike Germano
Vice Media
Armin Ebrahimi
ShoCard
Konstantin Richter
Token Strategist
Adam Helfgott
Project Lead
David Bailey
BTC Media
Barry Cupples
Omnicom
Tim Ringel
IPG/Reprise
Greg Clayman
Viacom, Fox, Vimeo

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