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LYDIAN

Ended
Ended: Jan 30, 2018
Based on market research, the average ICO spent between $100,000 to $500,000 in digital marketing for their token sale. Each ICO issuer appeared to use archaic methods of advertising such as using over-priced ad networks or direct placement on crypto-related websites. In 2017, ICOs have raised over $2 billion, and dozens are still planned for the remainder of the year. Once a company completes their sale, they will still need to continue to advertise and find customers as their product is built. This will be at a higher customer acquisition cost than their original digital marketing spends of their token sale. This is why LydianCoin exists. It will ultimately be the sole utility token to provide advanced digital marketing services to the blockchain community powered by Gravity4 at scale and provide access to its future products. We expect LydianCoin to be the first utility token that provides companies the ability to market token sales and their products for customer adoption versus that current status quo of using fiat channels with archaic methods of targeting.
Website

lydian.io

Not Verified

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Intro Video

ICO Details

Ticker Symbol:
LYDIAN
Platform
Ethereum (ERC20)
Country:
Singapore

Public Crowdsale

Ended
Date Sale:
Oct 30, 2017 — Jan 30, 2018 @ 92 days

ICO Overview

LydianCoin (LDN) is a utility-token that allows cryptocurrency-enabled purchasing of targeted, A.I. driven digital marketing and advertising services operated and under development by the Gravity4 Corporate Family. Gravity4, Inc. is the direct or indirect parent of approximately 43 subsidiaries in the United Kingdom, Ireland, Bermuda, Sweden, Hong Kong, Taiwan, Australian, Mexico, the British Virgin Islands, Brazil, Singapore, Jersey, China, Malaysia, Denmark, Norway, Finland, Spain, Germany, the Netherlands, and Colombia (Gravity4, Inc., together with its subsidiaries, the "Gravity4 Corporate Family").

About Lydian Based on market research, the average ICO spent between $100,000 to $500,000 in digital marketing for their token sale. Each ICO issuer appeared to use archaic methods of advertising such as using over-priced ad networks or direct placement on crypto-related websites. In 2017, ICOs have raised over $2 billion, and dozens are still planned for the remainder of the year. Once a company completes their sale, they will still need to continue to advertise and find customers as their product is built. This will be at a higher customer acquisition cost than their original digital marketing spends of their token sale. This is why LydianCoin exists. It will ultimately be the sole utility token to provide advanced digital marketing services to the blockchain community powered by Gravity4 at scale and provide access to its future products. We expect LydianCoin to be the first utility token that provides companies the ability to market token sales and their products for customer adoption versus that current status quo of using fiat channels with archaic methods of targeting.

Team

Julian Miall
Managing Director, United Kingdom
Farai Mativi
Finance Director, Europe & Americas
Belinda Montes
CFO, Asia
Kevin Huang
Managing Director – Asia
Kotryna Gasiunaite
Product Manager – Emerging Technologies
Gurbaksh Chahal
Founder, Chairman & CEO
Grant Allaway
Managing Director – Europe

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