Gemstra is a blockchain-integrated ecosystem for the social selling economy. Gemstra BOUTIQUES is our flagship marketplace that connects Brands and Sellers in social selling. The success of BOUTIQUES led us to build ASTRA - a blockchain platform to serve as technology infrastructure for retail merchants to join the social selling economy. Gemstra will make the BOUTIQUES marketplace software open source and create the Gemstra SDK so any merchant (retailer) can easily add a social selling channel to their business.
Gemstra is building a blockchain-integrated ecosystem (ASTRA Platform) and token economy (GMS Token) to unlock social selling to the entire retail market. ASTRA is a smart contract platform. It leverages blockchain technology to put data back in the hands of sellers and enable retailers (called "Merchants" in the Gemstra ecosystem) and brands from the $24 trillion global retail economy to join social selling. Gemstra provides open source software and an SDK for Merchants to integrate with ASTRA. The GMS Token will reduce friction as ASTRA's default exchange of value, power gamification and reward models native to social selling, and provide governance to democratize the ecosystem.
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