The EXCHAIN platform is a blockchain-based and decentralised application which will shape a revolution in the digital advertising ecosystem. The platform will bring an unprecedented new level of transparency to executing and conducting digital advertising. The EXCHAIN platform provides full transparency of ad spend and impression volumes at every stage of the ad chain, by using blockchain’s decentralised storage mechanism. The EXCHAIN platform will prevent revenue from being taken by fraudulent operators as they will not have access to a revenue receive gateway. The EXCHAIN platform replaces traditional paper insertion orders with digital smart contracts enabling real-time payment processing. The EXCHAIN platform is meticulously designed to be easily accessible and open for all advertising stakeholders to obtain the benefits of transparency, anti-fraud and real-time payment processing. It's design also allows all stakeholders to use the platform without having to modify their existing systems to be blockchain compatible.
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