Carry is a protocol that powers the next generation of apps for offline retail. At its heart is an incentive mechanism that drives consumers to Carry merchant stores. The whole system is geared toward enabling consumers, merchants and advertisers alike.
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The Carry Protocol offers:
- Crypto-enabled payment terminals for offline businesses;
- Branded tokens for offline brands and shops—the “loyalty points” of the future;
- A wallet API for payments that enables consumers to manage their own privacy and optionally monetize their transaction data;
- A targeted advertising system based on the opt-in transaction data blockchain.
CRE (pronounced "carry") is the main token in the Carry Protocol. Consumers can use it as currency to pay merchants within the Carry ecosystem. Merchants use it to create branded tokens or smart contracts. Consumers receive CRE from 3rd party advertisers, as payment for accessing the consumers’ transaction data blockchains. And this is all acheived without lifting the veil of anonymity.
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