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The Attrace platform applies blockchain technology at the core of Affiliate Marketing by linking a smart contract to every individual click/referral generated, sale or no-sale. This approach makes a regulating Affiliate Network obsolete. Merchants and Publishers will have the advantages of Attrace as listed in the above while working with an interface that does not materially differ from current Affiliate Networks.


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  • Past

    - Yellow paper / Architecture- Validation of block round approach- On-chain data model: Binary serialization, compression, optimizations- Node network messaging protocol and schedule validation- Blockchain storage approach (data model, compression)- First global tests: Latency and bandwidth (2000 transactions per second)- Performance tests
  • May 21, 2018

    - Publisher UI demo
  • May 27, 2018

    - Merchant UI demo
  • May 29, 2018

    - Ingest real clicks and expose statistics through Publisher network- Network explorer UI demo (blocks, accounts, leads/clicks, sales)
  • May 30, 2018

    - Protocol validation (functionality) with selected Publishers and Merchants
  • June 1, 2018

    - Pre-ICO (ending 2 weeks later)
  • July 1, 2018

    - ICO (ending 8 weeks later)- Network foundation V1 (daemon, messaging, blockchain, storage, smart contract foundation)
  • October 1, 2018

    - Testnet with affiliate functionality, integrated ATTR tokens and delegated voting
  • October 14, 2018

    - First release Merchant and Publisher Dashboard (SSP / DSP)
  • November 1, 2018

    - Basic developer documentation client API's and command line tools
  • November 15, 2018

    - ATTR tokens import testing + webpages
  • December 1, 2018

    - Main net online (operational Attrace network)
  • December 17, 2018

    - Set up-sales and account management team in NL to accelerate growth
  • January 2019

    - Start influencer marketing
  • February 2019

    - Additional strategic traffic acquisition and establishing partnerships to move high volume traffic to the network
  • March 2019

    - Set up sales and account management teams in new countries to accelerate growth, starting with Western Europe (UK, Germany, Scandinavia)
  • June 2019

    - Set up sales and account management teams in US and Emerging Markets with high internet integrations (e.g. Indonesia)
  • September 2019

    - Reach critical traffic volume to apply first machine learning to profiling
  • October 2019

    - Option to pay commissions fully in ATTR instead of fiat currency, decided country by country provided Merchants are ready
  • October 2020

    - Push towards commission payments in ATTR only and start process of removing fiat currencies payments country by country
  • January 2021

    - Growing ecosystem by focusing Long Tail
  • February 2021

    - Further geographical expansion to Emerging Markets
  • February 2022

    - Implementation Machine learning / AI to further counter click fraud

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