Attention Network is a blockchain and Ethereum powered auction system to make advertising better for everyone. We solve problems of trust, accessibility and policy control with smart contracts — achieving lower fees, better CPMs for publishers and higher ROAS for advertisers. The ATTN token will be the backbone of Attention Network, allowing holders to be rewarded for staking and policy enforcement.
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2016Idea Inception The idea for Attention Network was hatched: the realization that blockchain technology could disrupt the advertising industry with new standards of fairness, honesty and efficiency.
2017Research, Analysis, Testing, Development The initial research and development phase began and resulted in what is now Attention Network. Feasibility studies and experiments were conducted with a number of industry partners. The model was a hit with our experts, so we decided to drive forward with the project.
December, 2017Preparation for Crowdsale In late 2017 the decision was made to move forward with the crowdsale of ATTN, the token which powers Attention Network. We spent time reviewing and refining our whitepaper, preparing marketing material, creating the necessary smart contracts and polishing our alpha for public demonstration.
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