We aim to disrupt the existing digital advertising space and address the significant problems it faces, such as unreasonable commission, lack of negotiation power and a shortage of choice for the publishers and advertisers using blockchain technology. In an industry where Ad Networks are having revenue of over $200 billion, we recognize the need to provide an alternative platform which works in favour of the advertisers and the publishers.
AdSigma is the next generation Digital Display Advertising platform that is carefully driving blockchain technology to revolutionize the digital display advertising space.
AdSigma network shifts the way digital display advertising is working right now. We are addressing some of the serious problems in display advertising such as: 1. Unjustifiable Rate of Commission 2. Lack of Freedom of Negotiation 3. Irrelevant Advertisements We will provide an ecosystem where the advertisers and the publishers can directly communicate. Relaying fees will be discovered automatically by the market forces and publisher will get to keep higher margins on the fee charged to the advertiser. The advertisers shall be themselves benefited with a lower fee as the publishers get to keep higher margins. AdSigma will be issuing tokens named ADSi. All the token-holders will be part of AdSigma community. Advertisers will be able to buy digital display advertising using ADSi tokens and publishers will be able to monetize their website/app using AdSigma platform.
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