The AdHive team has decided to launch a platform which will create a distributed network of influencers with clear rules and quality, with automated operations and payments. AdHive will enable the transformation of ad placement on influencer channels from a PR area into a pure media product, a standardized media inventory, open for purchase by media agencies by CPM or display media procurement.
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AdHive is going to be the first social video advertising platform with AI and Blockchain technological solutions.
The AdHive platform automates all steps of interaction with bloggers, which can save a huge amount of time and effort for advertisers. The platform will bring to advertisers an opportunity to place a native video ad on an unlimited number of channels without having to worry about proper execution. Native video advertising becomes easy to run, and new opportunities for blog monetization will power community development and increase audience and advertising capacity.
AdHive will be built as an environment where each participant will be motivated to act and develop the platform ecosystem, which will in turn increase rewards for all participants involved. Financial mechanics for each part is based on a profit-and-loss approach where influencers must need to guarantee their intentions via a security deposit of ADH Tokens, which will be locked in a smart contract until certain conditions are met. Community members risk missing out on rewards in case of incorrect assessments of ad quality.
Rewards for community members depend on the amount of Tokens held in their wallets. This approach will motivate influencers to place ads properly and community members to make more accurate assessments and well-informed surveys. It also provides anti-spam and Sybil-attack protection.
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